MERCHANT ACQUIRING RESEARCH & RESOURCES
Reports, Webinars & Insights
MERCHANT ACQUIRING INSIGHTS
Merchant Acquiring Revenues in 2014
Merchant acquiring revenues in 2014 were about 48bps in average for the whole industry. However, there are differences in the merchant acquiring industry depending on the size of the provider. Merchant Acquiring Is Still Profitable Small ISOs processing below...
Innovation in Merchant Acquiring
Brand Relevance and Brand Preference in Merchant Acquiring Most of the competition in merchant acquiring happens in the brand preference rather than in brand relevance. Brand preference means that a merchant selects their provider from a list of providers according to...
Three Methods To Boost Merchant Retention
Merchant Retention Issues Are Cyclical Merchant retention rate is one of the single-most important metrics in merchant acquiring. Because merchant attrition is a cyclical event, most ISOs and acquirers will face it eventually. Those that are not facing it today will...
The Benefits of Lead Nurturing in Merchant Acquiring
Looking at a sale as a long term investment is essential to having a high closing rate, hence the importance of lead nurturing in merchant acquiring. Successful companies use lead nurturing in order to communicate, educate and eventually push their prospects through...
The Fundamental Paradigm Shift Needed To Successfully Acquire Merchants
The one fundamental element that keeps merchant acquirers away from achieving the type of success in their acquisition of small merchants (processing below US$5 million/year) is philosophical in nature. When I talk to merchant acquirers, they usually mention that...
The 5 Keyword Types That Convert in PPC Campaigns
With an estimated 4,500 keywords/key phrases relating to merchant acquiring, merchant acquirers have to make judicial choice in their bidding for different types of keywords in their PPC campaign. In our research, we have found 5 keyword types: Service Ads: These...
How to Acquire Merchants Online
About 215,000 merchants* (representing a total opportunity of US$30 billion in processing) rely exclusively on the internet to look up a payment service provider. Anticipating the keywords they look for, aligning the ad headers with the keywords and landing page...
Mobile POS in Supermarkets Threatens Revenues
Installing a Mobile POS in supermarkets can seriously reduce revenues and will prove to be a real juggling act between convenience and profitability. Whole Foods Market has announced that it will install Square in different parts of its stores in order to allow...
Twitter and Stripe: The Birth of Viral Sales.
With Twitter and Stripe joining forces, we are standing on the verge of viral sales. Imagine this: a cute little item that costs no more than $9 but that the general public feels the need to have can turn into a viral sale through Twitter. How much more beanie babies...
Mobile POS Companies Should Become ISOs
Mobile POS companies should become ISOs if they meet the following criteria: Have over 1000 merchants See a sizable portion of their merchants being declined by their ISOs’ banks Want to create differentiation Are willing to take risk, and Are willing to...