MERCHANT ACQUIRING RESEARCH & RESOURCES
Reports, Webinars & Insights
MERCHANT ACQUIRING INSIGHTS
Mobile POS Volume in the USA
Mobile POS volume is slowly rising at small merchants in the USA. The deployment of the terminals is increasing rapidly as more merchants see the benefit of switching from a traditional POS terminals to one that offers more features and mobility. Small merchants...
Merchants Awareness: The Key to Product Adoption
Merchants awareness is the key to new product adoption. However many players struggle with getting that awareness in the mind of the user and achieving a high adoption rate. When First Data and Foursquare joined forces, it signified the bridging of an existing gap:...
Small Merchants: Today’s Competitive Battle.
Small Merchants provide the greatest competition for sales in the merchant acquiring industry. In fact, more than 97 percent of merchants switching their processors every year are Small Merchants. Definition Small Merchants process below $5 million annually....
The 6 Emotions That Make Merchants Buy
The 6 emotions that make merchants buy are: curiosity, empowerment, sense of possibility, trust in you, urgency and reassurance. In fact, these are the emotions that each human being needs to go through in order to buy something. Following the case made for triggering...
Successfully Acquiring Merchants
Successfully acquiring merchants rests on understanding that merchants’ decision making is mostly unconscious. We think that merchants consciously make decisions but science is proving us wrong: More and more neuro-scientists confirm the frightening notion that...
Engaging Merchants Through Websites
Engaging merchants through websites is the first step toward merchant retention. ISOs and acquirers focus on creating engagement through their various touch points such as the sales force and customer service. However, they neglect one of the most powerful...
Blogs Merchants Read
Blogs merchants read have one characteristic in common: they teach merchants new concepts that help their businesses. Restaurant owners are always browsing through blogs that talk about new recipes, new concepts, etc. They also browse through articles and blogs...
Square Inc. Going Up Market
Square Inc. going up market is puzzling the acquiring industry just as it did when it was launched: It has managed to come up with a new business model that allows anyone to become a merchant, circumventing the bank-based traditional model. Most of the industry...
What Merchants Want
Reminiscent of the 2000 movie “What Women Want,” it seems that the acquiring industry can’t understand what merchants want. This disconnect between small merchants and merchant acquirers results in low closing rates, high acquisition costs and a high attrition...