Adil Moussa

Principal

Do you want to grow you merchant portfolio, increase your revenues and increase your retention rate by creating a lasting connection with your merchants? Then, you should learn about merchant acquiring growth performance strategies that will give you an edge in the market.

Growth performance strategies ally business strategies and strategic marketing to position you in the market for enduring success.

Having experienced the life of a merchant and having spent 20 years in the payment industry, Adil Moussa, the founder of Acquiring Strategies, identified gaps between merchants and their providers. Acquiring Strategies was conceived as a resource to help you:

  • Adapt and apply the latest marketing and merchant behavior research to be more sign up more merchants.
  • Develop and implement strategies and tactics for new merchant acquisition and merchant retention.
  • Conduct qualitative and quantitative research & intelligence gathering for all your important decisions.
  • Increase your market knowledge by authoring actionable market research reports on payments & merchant acquiring.

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Over the time, Adil worked with various clients on different topics: clients include Chase Paymentech, Discover, Elavon, First Data, FIS, Heartland Payment Systems, Intuit, MasterCard, PayPal, TSYS, Visa, Wells Fargo, Western Union, and many others.

Market Research

Our market research is based on survey of stakeholders including merchants, acquirers, vendors, etc. Click to see examples.

Consulting

We bring a long history and experience handling different consulting projects. Click on the image above to see examples.

Brand Strategy

We also focus on helping to reposition your brand and in order to make it relevant to the marketplace.