With Twitter and Stripe joining forces, we are standing on the verge of viral sales.

Imagine this: a cute little item that costs no more than $9 but that the general public feels the need to have can turn into a viral sale through Twitter. How much more beanie babies Ty Warner Inc., would have sold if Twitter and Stripe existed back in the nineties?

It is probable that we will very soon see a person sharing a picture of a purchase with their Twitter followers causing a purchase frenzy. As long as the purchasing is simplified to a one-click checkout, we will witness a long list of products that will turn into viral sales.

Products targeting teens will be very perfect for these types of application. Songs, games and applications also can turn into a viral sale at a much faster pace with the support of Twitter and Stripe as they enable instant purchasing of products that can be shipped home automatically or downloaded immediately.

 

Brace for "Viral Sales" as Twitter and Stripe join forces…

Brace for “Viral Sales” as Twitter and Stripe join forces…

 
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Today, the friction or the breakage in the sale process is happening because people don’t have one environment that will support these three platforms at once:

  1. A distribution platform that reaches millions with one click
  2. A payment platform attached to the distribution model that allow a one-click purchase
  3. A platform that is conducive to impulse purchases.

Twitter and Stripe can provide of all these platforms in one application and using an aggregation model can make it possible without breaking the bank and even making a little profit on each transaction.

Merchants also will have to start thinking about ways to take advantage of this platform in order to push some of their products as long as their pricing allows for impulse purchasing and instant gratification.

After we witness the first viral sale, we will see a slew of new approaches to launch new products (or relaunch existing ones) hoping to reach that viral factor again. The more merchants are attuned with what technology can bring to them and think of clever ways to use it, the more they can take advantage of it and sell more.