by | Jun 3, 2014 | Marketing, New Merchant Acquiring |
With an estimated 4,500 keywords/key phrases relating to merchant acquiring, merchant acquirers have to make judicial choice in their bidding for different types of keywords in their PPC campaign. In our research, we have found 5 keyword types: Service Ads: These...
by | May 29, 2014 | New Merchant Acquiring |
About 215,000 merchants* (representing a total opportunity of US$30 billion in processing) rely exclusively on the internet to look up a payment service provider. Anticipating the keywords they look for, aligning the ad headers with the keywords and landing page...
by | Aug 24, 2013 | New Merchant Acquiring |
Successfully acquiring merchants rests on understanding that merchants’ decision making is mostly unconscious. We think that merchants consciously make decisions but science is proving us wrong: More and more neuro-scientists confirm the frightening notion that...
by | Jan 24, 2013 | New Merchant Acquiring |
Reminiscent of the 2000 movie “What Women Want,” it seems that the acquiring industry can’t understand what merchants want. This disconnect between small merchants and merchant acquirers results in low closing rates, high acquisition costs and a high attrition...
