How To Acquire Merchants Online

Description

What You Will Learn in this Report

This report is written to tackle all aspects needed to acquire merchants online. Here are the details of what you will learn in each of the three parts:

 

Part 1: Online Advertising Overview

• The number of merchants using the Internet exclusively to find their processor.
• The overall market opportunity available through online acquisition.
• The number of merchant acquiring-related keywords for which you need to compete.
• The number of daily searches performed on merchant acquiring-related keywords.
• Percentage of clicks on PPC ads vs. clicks on organic results.
• Total annual clicks on merchant acquiring-related ads.
• Dollar amount spent on merchant acquiring-related ads.
• Cost of acquisition per merchant.
• Percentage of merchant acquiring entities using AdWords.
• Breakdown of entities using AdWords (ISOs, banks & POS providers).
• Percentage of clicks on merchant acquiring-related AdWords per quarter.
• Number of clicks on merchant acquiring-related AdWords month-by-month in 2013.
• Breakdown of monthly clicks on AdWords by institution type (ISOs, banks & POS providers).
• The five types of keywords merchant acquirers compete on.
• Breakdown of percentage of acquiring entities bidding on the five types of keywords.
• Percentage of keywords getting clicks by institution type.

 

Part 2: Strategies & Tactics of PPC Campaigns

• How to set your PPC campaign’s three main goals.
• How to distinguish between the three types of PPC campaigns and how to choose the one most appropriate for your goals.
• How to increase the conversion rate of lead captures in lead-generation campaigns.
• Best practices to achieve sales online using Sales Closing campaigns.
• Understanding the six steps of online searches.
• How to reduce the bounce rate on your website by learning the four elements of campaign relevance.
• How to anticipate what merchants are looking for by achieving keyword and ad header alignment.
• How to create ad header and landing page alignment.
• Examples of good alignment and misalignment from different merchant acquirers.

 

Part 3: Lead Generation & Nurturing

• The six steps of the merchant buying cycle.
• How to anticipate and create the six emotions merchants need to feel before buying.
• To increase clicks on your ads by matching the buying cycle steps to the buying emotions.
• Examples of ads matching the buying cycle steps.
• To lay out the foundation of a successful inbound marketing strategy.
• How to nurture leads that will convert with time.
• How to turn a complete stranger into a promoter of your company in five stages.