Description
Acquiring Small Merchants -full title: Understanding Small Merchants and the Methodologies to Acquire Them- is a 52 page report that delves into U.S. small merchants (processing below $5million/annually).
The report forecasts the growth in processing volume of the merchant acquiring industry as well as the growth of each subcategory of small merchants in number and processing volume.
The report also looks at merchants’ intentions in acquiring new products such as app-based POS devices, Square, ISIS, PayPal, Four Square, Daily Deal marketing companies, etc.
Finally, the report looks at acquisition methods that are successful with merchants. It details how each subcategory of small merchants found their processor and why they chose them.
The report also details fluctuations in response to acquisition methods and reasons in choosing current processor based on POS device used and tenure with prior processor.
The downloadable report is 52 pages long. It contains 26 charts and 1 table. It is 13.2MB in size (downloadable PDF)
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