Webinar: Four Fatal Marketing Mistakes ISOs & Acquirers Make

Description

Merchant acquiring marketing results in dismal response rate and the waste of millions of dollars on useless advertisement and marketing programs.

You will discover four fatal mistakes ISOs and acquiers make in their marketing resulting in dismal response rates and the waste of millions of dollars in advertisements and useless programs.

What you will learn:

• How to increase your response rate by following 4 simple principles.
• How to engage your leads and get them to take action.
• How to describe your products and services in the way merchants are looking for.
• How to inspire trust and confidence in your organization through your marketing.
• What you should talk about to connect with your leads.
• A checklist to immediately enhance your message (off-line and online).

The secret to attracting leads is creating Positive Expectancy

Positive Expectancy is that state of mind you last felt when watching a product or service demo and you thought to yourself: “I can just see how that will work for me!”

The moment you have that feeling, you have just bought the idea, the service or the product presented in your mind.

From there, it is just a small step to buying the service or product physically.

In this webinar, you will learn how to trigger positive expectancy for your products and services and get your leads to respond to your marketing message.

 

Stop wasting your marketing dollars on ads nobody reads and increase your response rate by following these 4 simple principles.

To illustrate marketing mistakes and do’s and don’ts, you will also attend a live review of some the websites and print marketing of random ISOs and acquirers.

Some of the companies reviewed: AccuPOS, BAMS, BB&T, CardConnect, Citi Merchants, Elavon, First Data, North American Bancard, Flint, Heartland Payment Processing, NetElement, etc.

Note: After registration, you will receive an e-mail with a link and the password to the Webinar.